SadieSM
Sadie is a chic and unique hotel concept designed to compete in the upscale sector. Created for conversation projects, this brand allows owners to give their hotels a new lease of life, bringing a fresh sense of fun and adventure to guests.

Sadie is a chic and sophisticated concept created specifically for upscale conversion projects. Her feisty personality will be reflected by colorful, imaginative interiors that maximize space and tap into the local flair of the market.
- Upscale primary market hotel
- Cost-effective renovation plans
- Increase RevPAR/ADR with upscale or upper midscale hotel repositioning
- No artificial rate ceiling compared to traditional brands
- Full integration with the Best Western®Hotels & Resorts marketing and operations teams and systems to drive quick hotel success
- Highly cost-effective model
- Profitable F&B coponent
- No two hotels are alike
- Compelling fee structure
- Development incentives are available for key markets