Bright, bold and innovative, GLō® will make your hotel stand out from the crowd. Created for new-build hotels in out-of-town, suburban or airport locations, this innovative midscale concept focuses on eye-catching arrival experiences, contemporary design, complete comfort and cutting-edge connectivity.


Just as the original Best Western brand was a welcoming beacon of light and warmth for travelers on America’s highways, GLō® takes this concept into the 21st Century. Step into the light and be part of a new era of hospitality.