BW Signature Collection® by Best Western
BW Signature Collection by Best Western is the hotel industry’s first “soft brand” dedicated to the upper-midscale market. Guests can enjoy a carefully curated collection of hotels in primary and secondary markets that reflect the local flavor of their destination.

With BW Signature Collection, hotels can retain their own distinctive style and identity whilst harnessing the power of Best Western, including our global sales and distribution network and award-winning loyalty program, Best Western Rewards.