Aiden is designed exclusively for conversion projects in the upper-midscale segment. Sadie’s sophisticated sibling, Aiden Hotels offer colorful, imaginative interiors that reflect the distinctive flair of their destination. Creating a social media buzz, Aiden allows hotel owners to enhance their assets.
Aiden is a smart and sophisticated concept created specifically for upper-midscale conversion projects. His edgy personality will be reflected by colorful, imaginative interiors that maximize space and tap into the local flair of the market.
- Upper-midscale secondary market hotel
- Cost-effective renovation plans
- Increase RevPAR/ADR with upscale or upper midscale hotel repositioning
- No artificial rate ceiling compared to traditional brands
- Full integration with the Best Western® Hotels & Resorts marketing andoperations teams and systems to drive quick hotel success
- Customize your hotel with authentic local flair
- Highly cost-effective model
- Profitable F&B coponent
- No two hotels are alike
- Compelling fee structure
- Development incentives are available for key markets